I don't want to sound like the negative nanny but...
If you do a market analysis, a few things will stand out:
- Its already a very crowded market and there are well established players in all price ranges. In fact, premium watch makers have been there over 100-150 years
- Mechanical watches in general is a shrinking market. Such watches are being "replaced" by smart watches. In fact, the smart watch (apple watch) segment is only growing segment. There will always be collectors, watch enthusiasts and horology "freaks" but my own belief is that mechanical watches will die a slow death
- Customer's WTP (willingness to pay) for luxary and premium brands is because of existing reputation, resale value, dealer network, service experience and perceived brand image. That's why people pay a premium for Rolex, Patek, AP etc
- The low to medium segment of the market is already very saturated, too many players already. Customers buy these watches for the same reasons above.
- As time progresses, the number of people willing to pay more for a mechanical watch over an Apple watch is shrinking
- Mighty/Big players in this industry have the money and lawyers to squash you with IP infringement or any other reasons that the lawyers come up with. Remember what happened to TC.
Now here is my question - Do you want to enter this space?
Apple disrupted this space/market a few years back by not coming up with another mechanical model but a smart one. That is where the innovation lies and that's where we need to spend our hard earned money. My 2 cents...