1. "runs like a champ" (typically used for watches with moderate power reserve and accuracy, not for world-record breaking athletic performance)
2. Said often in sales section, typically with blurry photos: "the scratches are nothing you can't buff out with a Cape Cod in 5 Minutes" (said about minor or major--who knows?--cosmetic wear to assure potential buyers that the watch can be made to look as good as new for a minor investment of time and money. In which case the natural question is: If it were so easy, why didn't the seller use a Cape Cod polishing cloth to buff out the scratches of their watch before posting it for sale?)
3. "My grail watch" (the one watch a person is willing to go bankrupt, lose a wife, or make other irreversible sacrifices for in order to possess and own, and maybe even wear, please note: the actual "grail watch" may change every few days)
4. "Panerai DNA" (said to emphasize some conformity of a modern Panerai watch to some vintage design principles of original pre-commercial Panerai watches, the phrase is used over and over again to create a sense of authenticity in some design evolutions of the modern-day Panerai corporate watch lines, I do not know why genetics needs to be invoked, it is part of the cliche though)
5. The lume "glows like a torch" (said about watch hands and dials that have very thick layers of concentrated C3 luminova applied to the point that perhaps they rub against one another and scratch each other and stop the movement from working)
6. the watch winds "smooth as butter" (said about watches whose winding mechanism is probably over-oiled and whose mainspring is probably over-greased to lessen the torque needed to tighten the mainspring--seen as a positive feature)
7. "wear it in good health" (a parting phrase after envying somebody else's watch acquisition, author's note: I never understood the relation between wearing a mechanical wristwatch and health, it makes more sense for me to wish good health to somebody on their birthday or in reference to them wearing a bio-monitor smart watch)
8. "in deep" (as in, "in deep water", signifying reaching a state of obsession with large masses of trivial details about a watch or brand to the point that all ability to "pull the trigger" (see next phrase) is blocked.
9. "pull the trigger" (to commit to actually purchasing a watch by sending money for it rather than wasting the time of online vendors or boutique salespeople with asking questions, haggling, trying it on and taking photos of it, talking obsessively about it on forums or with friends and family, etc.)
10. "called out" (the deepest fear of many replica owners, related to the anxiety that some stranger in the general public will notice that the replica owner's watch is 1mm too thick to be genuine, or that the color of the dial print is a shade different than the genuine, etc. and that this trivial little micro detail will lead to actually being publicly denounced and humiliated as a replica-wearing person, i.e. as a fake person wearing a fake watch, with associated loss of face, esteem, etc.)
INFINITY.) "Who has the best Submariner?" (Obvious mindless question, repeated over and over, like a tribal ceremonial rite, by countless waves of new members looking for a high quality low cost imitation of a popular diver watch they have seen in a movie. Answer: "R Factory." Game over.)
2. Said often in sales section, typically with blurry photos: "the scratches are nothing you can't buff out with a Cape Cod in 5 Minutes" (said about minor or major--who knows?--cosmetic wear to assure potential buyers that the watch can be made to look as good as new for a minor investment of time and money. In which case the natural question is: If it were so easy, why didn't the seller use a Cape Cod polishing cloth to buff out the scratches of their watch before posting it for sale?)
3. "My grail watch" (the one watch a person is willing to go bankrupt, lose a wife, or make other irreversible sacrifices for in order to possess and own, and maybe even wear, please note: the actual "grail watch" may change every few days)
4. "Panerai DNA" (said to emphasize some conformity of a modern Panerai watch to some vintage design principles of original pre-commercial Panerai watches, the phrase is used over and over again to create a sense of authenticity in some design evolutions of the modern-day Panerai corporate watch lines, I do not know why genetics needs to be invoked, it is part of the cliche though)
5. The lume "glows like a torch" (said about watch hands and dials that have very thick layers of concentrated C3 luminova applied to the point that perhaps they rub against one another and scratch each other and stop the movement from working)
6. the watch winds "smooth as butter" (said about watches whose winding mechanism is probably over-oiled and whose mainspring is probably over-greased to lessen the torque needed to tighten the mainspring--seen as a positive feature)
7. "wear it in good health" (a parting phrase after envying somebody else's watch acquisition, author's note: I never understood the relation between wearing a mechanical wristwatch and health, it makes more sense for me to wish good health to somebody on their birthday or in reference to them wearing a bio-monitor smart watch)
8. "in deep" (as in, "in deep water", signifying reaching a state of obsession with large masses of trivial details about a watch or brand to the point that all ability to "pull the trigger" (see next phrase) is blocked.
9. "pull the trigger" (to commit to actually purchasing a watch by sending money for it rather than wasting the time of online vendors or boutique salespeople with asking questions, haggling, trying it on and taking photos of it, talking obsessively about it on forums or with friends and family, etc.)
10. "called out" (the deepest fear of many replica owners, related to the anxiety that some stranger in the general public will notice that the replica owner's watch is 1mm too thick to be genuine, or that the color of the dial print is a shade different than the genuine, etc. and that this trivial little micro detail will lead to actually being publicly denounced and humiliated as a replica-wearing person, i.e. as a fake person wearing a fake watch, with associated loss of face, esteem, etc.)
INFINITY.) "Who has the best Submariner?" (Obvious mindless question, repeated over and over, like a tribal ceremonial rite, by countless waves of new members looking for a high quality low cost imitation of a popular diver watch they have seen in a movie. Answer: "R Factory." Game over.)
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