1) Hublot in general, Big Bang and chronos as an extra for laughs. Even if you are a famous rapper (I mean, that's double the offense as being a rapper is ridiculous per se).
2) Panerai. I mean, really? Pillow case? What's next, pajama party? I can understand the replicas (well, not quite) but why would any sentient being spend thousands on one of those still baffles me.
3) Richard Mille, indeed. I don't care about the ceramic composites, the steel wires where the movement hangs or the fact that you can play tennis with them (I can play tennis with one hand in my balls and I don't go bragging about that, you know?). To me that's literally a toy watch for kids. This is how ALL Richard Mille look to me: