Gen brands companies don’t care about rep market as they know rep market is NOT competing with themes because they know that at least 95% of people buying gen will not buy rep, but if you but a rep buyer could buy a gen.
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I don't mean to sound disrespectful, but wtf?
Reps are literally destroying the sales of many many luxurious brands, not only watches but also clothes. How would that not compete with the gen market? I do own for example a superfranken Daytona, I could afford the gen one, but why would I. Why would I deal with a shitty waitlist or pay a ~20% premium to get it from somewhere else than the AD, when I can just franken my watch so much that it looks real for half of the AD price?
Additionally, if reps are getting better and better, why would I not do something smart with the money (invest it) while still living a nice lifestyle?