Comes like that. Not a custom. Their enamel engraved ceramic bezel has been around for almost a year now. Got mine just last November. They've already phased out the hard to see markings on the non engraved ceramic bezel. A smart move IMO. Their previous non engraved ceramic bezel was hard to read as the numbers were so reflective which was why I didn't buy it at the time that one was released. The moment they introduced the engraved bezel last year, I wasted no time to get it.