More competitors, better product.
Exciting
No necessarily in the Rep world.
BP, TF came before JF. Did they improve thier product to compete with JF? No they moved on to something else. OMF came into the picture. Did that light a fire under JF to improve thier product? No, rather they copied/cheated to get the "SWISS MADE" printed crisp, even if that meant deviating from the Gen. And oh yeah for those visually it's so important to have SWISS MADE crisp and ledigble because these reps are made in Switzerland. And it's such a miniscule detail that they are spending thier time and effort where as the thickness, hands, markerd are completely ignored.
Even in the ROO line Noob had the best for a while then JF came in did they improve their product? Did they change to a revolutionary movement to change the ROO game nope they just stopped making them and moved on to the Daytona.
As much as we'd hope that competition will be better for the buyer unfortunately its not always the case in the rep game. Only thing that drives the rep industry is sales and volume. If a piece sells well they'll keep pumping out v9-v10 and beyond. If not scraped after the first batch look at the linde werdelin they were almost in the super rep category but scraped.